Helping retailers comply to government directives while keeping customers calm and informed in unprecedented times

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“Retailers are experiencing dramatic changes to the way they run their businesses due to the current global crisis triggered by Covid-19.  An increased demand for critical products due to countries being locked down and the government directive to practise social distancing, can cause confusion and distress for shoppers. Using clear informative signage in-store can be vital to maintaining a safe and calm retail environment”.

In increasingly unpredictable times, retailers need to be ready to react quickly to sudden market changes and emerging trends. The spikes in footfall that supermarkets, grocers and pharmacists are currently experiencing is something many retailers could not have prepared for. As customers flock to stores to pick up essentials, retailers will be concerned about the safety of customers and staff as well as reassuring customers through clear communications to keep a sense of calm in these challenging times.

In-store visual communications are critical to helping retailers adhere to changing government regulations. For example, in the current climate, the use of floor stickers can help retailers ensure shoppers observe the required social distance from staff and other customers throughout the store, particularly while queuing to pay for their goods. Furthermore, hanging signage can help customers navigate the aisles quickly to locate the daily essentials they’re looking for, while shelf and free-standing signage can communicate sudden changes in policy eg purchasing limits as well as product stock levels as effectively as possible. As items quickly disappear from the shelves, customers need to know when those essentials will be back in stock.

With government advice changing on a daily basis combined with the fluctuation in the availability of goods, the ability to quickly adapt signage is key to maintaining a calm and safe shopping environment. However, many retailers often lack the flexibility to be able to quickly update in-store signage.

Powerful retail ready printers for your daily in-store signage needs

Despite their small footprint, retail-ready printers can produce print signage in a wide range of sizes, formats and weights, serving a diverse range of needs in retail environments. This can include hanging directional signage to guide shoppers around the store or window stickers highlighting the daily opening hours, as well as free-standing banners up to 1.3m in length, shelf signage and wobblers alerting shoppers of stock availability and policy updates such as purchasing limitations.

Printers that support printing on waterproof media, including floor stickers, allow retailers to help customers adhere to social distancing regulations, by placing stickers with the appropriate gap between them, safeguarding the wellbeing of both customers and staff.

Positivity in print

In turbulent times when unexpected events occur such as Covid-19, retailers are often the unsung heroes that are put under pressure by customers and the government to provide support to the nation. Customers can quickly become overwhelmed, disoriented and frustrated. The ability to communicate clearly to them through signage printed on demand and in professional quality allows retailers to ensure their store remains a safe and peaceful environment for shoppers.

Find out more about OKI’s Retail Solutions for supermarket and grocery stores.
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About Printacom

Printacom Technologies is the sole authorised distributor of OKI printers and printer consumables in South Africa and sub-Saharan Africa including the Southern African Development Countries (SADC) region. OKI Printing Solutions is a global business-to-business brand dedicated to creating professional printed communications products, applications and services which increase the efficiency of today’s businesses. From printers to faxes and multi-functional products through applications and services, OKI Printing Solutions has brought to market a range of incredibly fast and high performance machines that regularly win awards and beat the competition.

Today OKI Printing Solutions is a major player in the printer market and is totally dedicated to creating relevant, high performance products, applications and services to meet the individual in-house printing needs of both today’s and tomorrow’s businesses.

OKI Printing Solutions offers a portfolio of products that are specifically designed in response to the needs of the business customer. OKI Printing Solutions categorises its product ranges into five distinct segments: Serial Impact Dot Matrix (SIDM), Colour Non-Impact Printers (NIP), Mono NIP and Fax, and Multifunction Products (MFPs).

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